April Fools Viral Video Launches Major Fundraising for Nonprofit
Roff can't hide her excitement over the brand new car
The real excitement is the work it has brought her nonprofit
LOS ANGELES, CALIFORNIA, APRIL 14, 2014: Chelsea Roff, Founder and Director of Eat Breathe Thrive™, was featured in Break.com’s Prank It Forward video, Best Shift Ever: Waitress Receives Life-Changing Tip on April 1st. The viral video has received nearly 7 million hits on YouTube and 20 million views internationally. The excitement surrounding the video has inspired more than 300 articles online, including features by CNN, E! News, People Magazine, USA Today, Yahoo!, AOL, and more.
“I haven't been able to wipe the smile off my face since it happened,” says Roff. “The car and trip are awesome, but the real gift has been what it’s done for our non-profit.”
Roff says that Eat Breathe Thrive™ has received dozens of requests for programs since the video aired, as well as over $1,500 in donations. The Eat Breathe Thrive™ team has received numerous offers for company partnerships, all of which will launch Eat Breathe Thrive internationally. “I feel like my real job right now is to forward the gifts break.com gave me -- hopefully this is only the beginning,” says Roff.
Roff’s dream of running Eat Breathe Thrive™ full time may just be coming true. Appearances on The Today Show and NBC Nightly News with Brian Williams have piqued interest for many beyond the feel-good video. Last Thursday, Roff met with Dr. Susan Krevoy (the doctor featured in the video) to plan offering program at her treatment center, and this weekend Roff spent three days in Philadelphia training facilitators for the non-profit’s community programs.