In the campaign video that launched the Yoga for Eating Disorders program, founder Chelsea Roff shares the story of how yoga helped her to win a battle against anorexia and make a full recovery...and her vision for sharing this lifesaving tool with others who are struggling with food and body image issues.
In July 2013, 24-year-old Chelsea Roff left her day job as Managing Editor for the Chopra family’s online magazine to pursue her passion — helping people recover from eating disorders. In a moment of fearless ambition, Chelsea left her job and launched an IndieGoGo campaign in an effort to raise $50,000 to kickstart her idea. Over the next month, donations trickled in from family, friends, and coworkers. But with 7 days left in her campaign and only $19,000 raised... it was time for something drastic:
#OccupyYouAreBeautiful was covered by CBS Los Angeles:
In November 2013, Sanjay Gupta flew to Texas to profile Chelsea's work on CNN:
Chelsea's talk about the three keys to resilience (the core values of the Eat Breathe Thrive program) at 92nd Street Y: