Marketing Coordinator

You will be responsible for three key areas:

• Social Media: Developing and sharing content across all social media platforms

• Email Marketing: Planning and sending emails to promote upcoming initiatives, courses, events, and campaigns

• Website: Updating the website with new and exciting content to drive traffic to the organization’s key initiatives

• You are the Jack or Jill of all trades when it comes to marketing and design. You can strategize, design graphics, develop email campaigns, write copy, and even write a bit of code as needed to make a website pop.

• You are an enthusiastic and proactive collaborator. You have great communication skills, give and receive feedback freely, and you don’t hesitate to delegate or ask for support if you’re overwhelmed.

• You are a data-driven marketer. You love digging into the numbers to explore how your efforts are working and nerd out on platforms like Google Analytics.

• You’re comfortable working on a small team, where people wear many different hats. You can manage multiple projects at once, are happy to pivot when priorities change, and know how to prioritize your workflow and stay organized.

• You are endlessly creative and bring a fresh perspective to marketing, social media, and communications.  

• You have keen attention to detail! You can spot a typo or formatting mistake in a flash. We really mean this, if attention to detail is not your thing, and you don't enjoy it, you will not succeed in this role.

• You are a confident problem solver and an independent self-starter. You’re the kind of person who meets a problem, gets onto Google or YouTube etc, and solves the problem.

• Relentless follow-through on projects

• Highly organized

• Strong attention to detail

• Excellent written communication and copywriting skills

• Strong project management skills

• An ability to work under tight deadlines

• Desire to work independently in a remote team

• Able to manage a highly-varied workload

• Comfortable in a small business environment with rapid growth and shifting priorities

• Develop, track progress toward, and sustain a marketing strategy that meets the goals of the organization. 

• Leverage the organization’s digital channels to help it achieve its goals and carry out its mission.

• Develop and maintain an email marketing calendar, with at least twice per month (on average)

• Design and send newsletters and e-blasts according to the email marketing calendar.

• Develop copy for emails with support from the copywriting volunteer and/or ChatGPT, as needed.

• Monitor engagement for email campaigns and adjust as needed to meet goals.

• Create and implement a social media calendar for consistent, on-brand social content across Facebook, Instagram, and LinkedIn.

• Design and create social media graphics for Facebook, Instagram, and LinkedIn

• Regularly engage with our audience on social media by responding to comments, messages, posting stories, etc

• Oversee and collaborate with our social media volunteers to prepare and schedule content (delegate tasks when possible).

• • Utilize insights from Google Search Console and Google Analytics to ensure the website is driving traffic and engagement.

  • Post a new blog once per month on the website, to support search engine optimization.

  • Track, analyze and report on engagement on website, email, and social media channels bi-monthly or quarterly

  • Work with the Executive Director to use insights from marketing analytics to adjust the marketing strategy as needed to meet the organization’s goals.

• At least two years experience in planning and implementing marketing campaigns across email and social media platforms; including graphic design, copywriting, and website

• Proficient with Squarespace, MailChimp, Canva, Meta, Metricool, Monday.com, PhotoShop, Adobe Suite, Google Console, ChatGPT, Google Analytics, SEO Optimization

• Operations: Google Console (including Google Docs, Google Sheets, and Google Drive), Adobe Acrobat, Jotform, Zoom and Zapier

• Website Management: Squarespace

• Graphic Design: Photoshop, Adobe Suite, and Canva

• Email and Social Management: MailChimp, Buffer

• Analytics: Google Analytics, buffer

This person will work closely with the Executive Director and Director of Education to develop marketing campaigns to promote upcoming events, ongoing initiatives, fundraising campaigns, and overall to build our audience and community outreach.

• Approximately 7-10 hours/week, 40 hours per month

• $20–$25/hour, depending on experience

• You can be anywhere in the world, but you will need to have regular online meetings with individuals in both US and UK time zones. You will work closely with team members in London, England, the United States and Canada, so you should be able to work between 10am and 2pm EST.